SEPOV is an acronym for "Search Engine Point of View"; it is usually used in the context of search engine optimization (SEO) discussions. If you really want to approach SEO with confidence, you need to learn to look at your web site from the search engine spider's perspective and consider its motivation (if you'll forgive a little anthropomorphism). Fortunately, search engine spiders are actually rather simple creatures. "What's My Motivation?"There is, in fact, one simple, central, and obvious...